Digital Marketing and Social Media Manager at Prudential Estates Investors Network Limited

Prudential Estates Investors Network Limited is a real estate development platform that provides investors with access to debt investment offering.

We are recruiting to fill the position below:

Job Title: Digital Marketing and Social Media Manager

Location: Lagos

Job Description

If you live, breathe digital marketing and Social Media, we want to talk to you
We are looking for a Digital Marketing/Social Media manager to develop, implement, expand followers on social network, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing / Social Media Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution
Digital marketing managers will work with the Director, supporting teams (such as programmers) and marketers to launch campaigns on time and on budget.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media and blog presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies and developing original, engaging and innovative content for all social media channels and blog.
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

A flair for digital marketing with specific knowledge of Facebook’s Business Manager and Google Analytics.
A self-starter, you will have the ability and the desire for continuous learning and development, particularly keeping abreast of changeable social trends, innovations and best practices in social marketing and measurement.
Ability to support with designing and creating visual content.
Strong analytical skills and data-driven thinking and be able to measure and understand both social and Google Analytics metrics and how the social performance fits against the business strategy and goals.
Deep understanding of how social media works and considerable experience of working with the following platforms- Facebook, Twitter, Instagram, Pinterest YouTube and LinkedIn.
The ability to work to tight and conflicting deadlines in a fast-paced working environment whilst maintaining quality and accuracy of your work.
Fluent English speaker with preferred fluency in one other language.
Proven working experience in digital marketing
Experience in setting up and optimizing Google Adwords campaigns
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required.
Highly organised with the ability to plan and prioritise.

What we can Offer

An exciting growing company that offers excellent progression opportunities for those that want it and believes work should be challenging and fun.
Salary: up to N150,000 per month depending on experience or ability to deliver results
Generous staff discounts on real estate purchase and services
15 Days annual leave.

Application Closing Date
1st October 2019.

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