Persianas Retail Job Vacancy : Digital Officer/ Search Engine Optimisation Specialist

Persianas Retail is built on market insights, entrepreneurial vision and sound business management. Our knowledge and experience of Nigeria’s evolving retail environment make us the partner of choice for international brand owners and marketers.

We are recruiting to fill the position below:

Job Title: Digital Officer/ Search Engine Optimisation Specialist

Location: Lagos
Reports to: Business Development Manager

Position Summary/Objectives

The Digital Officer works closely with the Merchandise Planners/Brand Managers, and supports the PRL Management Team, to raise the PRL profile and contribute creatively to the continued growth and development of the organization.
The Digital Officer combines marketing and social media management skills to enhance PRL’s social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

Key Roles & Responsibilities

Managing all PRL digital platforms and ecommerce.
Supports the Business Development Manager in marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
Manages company image through various media in a cohesive way to achieve marketing goals
Streamline company social media accounts (Facebook, Twitter, Instagram and other social media platforms) ensuring uniform content
Performing research on current benchmark trends and audience preferences
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Keeps up to date all PRL social media platforms, as well as websites
Ensures brand consistency in marketing and social media messages by working with all Brand Managers and Merchandise planners
Grows and expands company social media and ecommerce presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
Researches and monitors activity of company competitors
Customer engagement with a focus on customer service on company social media accounts
Respond to queries in a timely manner and monitor customer reviews
Suggest and implement new features to develop brand awareness, promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Increase organically the number of followers and likes and tangible interactions on company social media accounts
Work with Brand Management team to implement mall specific campaigns
Performs any other duties as assigned by the Line Manager

Qualifications & Experience

A degree in Marketing (not essential but an advantage)
Essential to have at least 2 years’ relevant work experience and/or practical experience in the field of Advertising, Sales, Fashion retail, and Marketing.
Strong copywriting skills and the ability to communicate complex ideas in innovative ways.
An interest in marketing, communications, social media, PR and or reputation management.
Experience in Fashion retail
Styling experience (added advantage)
Content creation and curation
Familiarity with key social media tools.

Job Requirements:

Negotiation Skills
Creative Skills
Content creation
Communication Proficiency.
Plenty of Initiative.
Teamwork Orientation.
Personal Effectiveness/Credibility.
Technical Capacity – Computer proficient with Corel Draw, Adobe Photoshop, Illustrator and Microsoft Office Advanced User.
Project Management.
Time Management.
Good business sense
A deep understanding of digital marketing and E-commerce principles