TM, Market Service Executive at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the vacant position below:

Job Title: TM, Market Service Executive: Web Developer & Publisher

Job ID: 1900005F
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Job Type: Full-time
Grade Range – From : Senior Banking Officer Grade Range – to : Deputy Manager

Description

Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
Perform routine troubleshooting of the website and resolve identified issues
Conduct routine test on website content to ensure clear display and fast page loading times.
Work with the Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
Advise and implement necessary website security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels
Resolve reported content issues
Resolve all issues identified from Crawling Information tool and fix all broken links
Upload and remove digital content on website as required
Maintain and manage webmaster software
Identify and recommend improvement opportunities for FirstBank’s website
Regular site audits and vulnerability checks
Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
Work with agencies to execute and optimize paid search campaigns
Support in campaign planning
Perform A/B test for landing pages, messaging and multiple user experiences
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications
Education:

Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
Digital Marketing certification will be an added advantage
Professional certifications in related field

Experience:

3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage

Application Closing Date
Not Specified.

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