Head of Marketing at IBFC Alliance Limited

IBFCAlliance Limited – Our client, a newly established Nigerian mega store (A Mega Retail Outlet) engaged in the supermarket and department store retailing industry is recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos

Job Description
The Head of Marketing will be responsible for:

• Crafting strategies for all Marketing teams (Digital, Print, Communications and Creative media)
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team performance vs. goals
• Design branding and positioning strategies
• Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behavior and determine customer preferences
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Academic and Professional Qualifications

• BSc or MSc in Marketing or relevant field
• Marketing certification will be an added advantage.

Required Skills:

• Experience running successful marketing campaigns
• Good knowledge of web analytics and Google AdWords
• Experience with CRM software
• Leadership skills
• Goal-Oriented
• Analytical mind

Work Experience:

• Minimum of 8 years’ marketing experience
• Work experience as Head of Marketing in a related industry

Personality Profile:

• Self-motivated, Articulate, Conscientious and Confident

Age:

• 30-40 years

Application Closing Date
19th January 2019.