Campus Marketing & User Acquisition Manager at POKET

POKET’s solution is a consumer-facing mobile app for crowdsourcing points of interest, paired with an enterprise portal for retail insights and analytics.

We are recruiting to fill the position below:

Job Title: Campus Marketing & User Acquisition Manager

Location: Lagos

Overview

As the Campus Marketing & User Acquisition Manager, you will be leading the effort to acquire users (students and young people) for our Android application across polytechnic, college and university campuses across Lagos.
You will communicate the value of our application to young people, tracking their feedback and challenges, and representing the brand at launches and events that you take the lead on organizing.
This will start as a one-month contract, and based on your performance, will be extended accordingly.

Key Areas of Responsibilities

Meeting weekly Android user acquisition targets across Lagos
Making short presentations in targeted classes and relevant campus clubs and events
Helping to organize information sessions by working with campus faculty, or alumni across Lagos
Creating and distributing posters, flyers and brochures on-campus and in campus groups
Creating and providing content –articles, success stories, etc. – for campus social media groups
Developing your own creative ideas to assist in campus outreach efforts by identifying the types of events most likely to engage students’ interests, maximizing attendance and app downloads
Manage instructions, troubleshooting, and feedback from users in the POKET Whatsapp group

Requirements

Candidates must own their own ANDROID smartphones with 4G data plan
Candidates must be digitally savvy and comfortable navigating through smartphone applications
Ability to acquire Android users by leveraging their own network, marketing app using social media, and penetrating different neighbourhoods and residential areas in Lagos
Ability to demonstrate tact, courtesy and respect while speaking to students and academic staff in unfamiliar schools
Friendly, approachable, and outgoing personality
Creative thinking in new pathways for app distribution and user acquisition
Knowledge and network/friends/family across different colleges and polytechnics is an asset
Ability to travel and work independently in Lagos and surrounding areas (if needed).
Leadership, communication skills, organizational skills, problem solving skills and interpersonal skills required
Ability to receive direction, collaborate with others in setting goals, and work effectively in teams to achieve agreed upon goals
Experience in marketing/communications is an asset