Social Media Strategist at Women Impacting Nigeria (WIN)
Women Impacting Nigeria (WIN) – Founded by Tope Imasekha, WIN is a female-run, non-profit organisation, that aims to reduce the gender gaps that exist in education, living conditions, economic empowerment and political participation in Nigeria.
WIN is dedicated to positively affecting the socio-economic development of Nigeria through the empowerment of women.
We are recruiting to fill the position below:
Job Title: Social Media Strategist
Location: Lagos
Job Summary
- Designing social media strategies to achieve marketing targets
- Managing, creating and publishing original, high quality content on social platforms
- Administering all company social media accounts to ensure up-to-date content
- Social media strategist job description
Job Brief
- We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.
- As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.
- Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.
Responsibilities
- Design social media strategies to achieve marketing targets
- Manage, create and publish original, high quality content
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a strong network
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
Requirements
- Proven work experience as a Social media strategist or Social media manager
- Hands on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multitasking skills
- Strong written and verbal communication skills
- B.Sc Degree in Marketing or relevant field.
Application Closing Date
Not Specified.
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