Market Services Coordinator, Digital Campaign Management at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the position below:

Job Title: Market Services Coordinator, Digital Campaign Management

Ref No: 2000002Y
Location: Lagos
Job: MKTING & REL MGT
Organization: MD/CE DIRECTORATE
Schedule: Regular
Shift: Standard
Job Type: Full-time
Grade Range – From : Assistant Manager Grade Range – To : Manager

Job Objective(s)

Design and manage end-to-end multi-channel digital campaign initiatives in support of Business Units and Marketing stakeholders. Implement leading practices for multi-channel digital campaign management. Formulate digital campaign strategy in alignment with KPIs and metrics goals, and take ownership of results. Coordinate digital aspects of campaigns and continuously improve channel metrics
Responsible for how FirstBank approaches and uses social media to protect brand reputation, support customer experience and digital marketing programs, engage existing and potential customers via social media platform. Responsible for defining all social media execution standards and guidelines. Responsible for development and management of social media programs as part of larger multi-channel digital marketing programs.

Duties and Responsibilities

Support development of Digital Marketing strategy
Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
Subject Matter Expert (SME) for all engagement with campaign management vendors
Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
Work with Content Development team and external agencies to develop digital campaign contents
Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
Oversee campaign execution and manage performance against agreed campaign activity
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
Develop social media strategy and implement social media plan/initiatives
Subject Matter Expert (SME) for all engagement with social media vendors
Work with the Strategic Planning Lead to develop social media KPIs & Metrics
Develop and manage guidelines for social strategies for FirstBank’s products
Coordinate activities of the Social Media Officers / Army
Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
Oversee development of social media messaging calendars and monitor calendar execution
Monitor social media performance and develop action plan for continuous improvement

Job Requirements
Education

Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience:

7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage

Certification: