Digital Marketing Specialist (PPC and SEO Strategy Creator) at BlueSlip Limited

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist (PPC and SEO Strategy Creator)

Location: Lagos

Job Description

• Conducting on-site and off-site analysis of our clients’ website SEO.
• Conducting on-site and off-site analysis of our clients’ SEO competitors.
• Using programs such as Google Analytics to compile regular performance reports.
• Write high quality and informative SEO content.
• The creation of on-site and off-site SEO strategies for clients in various industries.
• Occasionally contributing to the company blog and poster designs.
• Carrying out detailed keyword research according to the latest keyword strategies.
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
• Paying particular attention to any significant Google algorithmic changes.
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Manage social media accounts and ad campaigns.

Job Responsibilities

• Proven SEO experience
• Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Creative/Technical content writing.
• Sound knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Bachelor or Master degree in a Quantitative, Test-driven field

Application Closing Date
10th April, 2020.