Promotions (Marketing) Manager at Al-Ansar Radio & TV Live

Al-Ansar Foundation is registered by the Corporate Affairs Commission as a non-governmental organization that is dedicated to empowering youth and women to drive sustainable development through access to quality healthcare, educational scholarships, leadership and peacebuilding training, and providing economic opportunities in business and entrepreneurship. The Foundation is also committed to propagating Islamic knowledge and cultural integration in society Al-Ansar Foundation believes that Sound Western and Islamic education imbued with the fear of Allah (SWT) is the best instrument for promoting peace in Nigeria arid Sub-Saharan Africa.

We are recruiting to fill the position below:

Job Title: Promotions (Marketing) Manager

Location: Maiduguri, Borno

About the Project

• This framework of Al-Ansar Foundation coincides with the multifaceted development strategy of Borno State Government under the current leadership of His Excellency, Prof. Babagana Umara Zulum, mnl to propagate peace, educate and Inform citizens in order to advance the social, cultural and economic affairs of the State and the nation at large.
• Sequel to the Borno State Government Invitation to individuals, corporate organizations, NGOs as well as other interested parties to partake in the reconstruction and rehabilitation of post-insurgency Borno, the Al-Ansar Foundation, In response to the above clarion call, decided to establish Al-Ansar Radio and TV / Station with the sole aim of creating a peaceful environment and sustainable development through the use of its platform.

Position Description

• The Promotions Manager is responsible for approaching clients and community partners concerning opportunities for promotional activities.
• She / He negotiates plans by which the station may participate in and benefit from, including events such as fairs, rallies, festivals, as well a product and service promotional advertisements.
• She/ He must engage in cross-promotional events designed to drive business to the merchant’s establishment and to garner greater audience attention for the radio station. This should include on-air giveaways related to products through contests, in exchange for advertising for the client(s).
• The PM is also tasked with the responsibility for day-to-day station sales operations and achieving revenue goals. The PM is expected to have deep knowledge of consumer Insights, market research, trends and specific clients’ challenges to ensure advertising campaigns are custom designed and provide an effective return on investment for clients.
• The ideal candidate will have a proven track record of leading Integrated campaign development, collaboration skills, a strong work ethic, proven, management background, and experience with multiple media platforms.

The Promotions (Marketing) Manager is expected to:

• Establish and execute a revenue strategy that maximizes the station’s revenue potential.
• Lead and utilize consumer research to develop Innovative advertiser initiatives.
• Utilize digital analytics and research to increase audience engagement and radio station ratings.
• Lead seamless collaboration with the programming and marketing teams to ensure Al-Ansar Radio achieves optimal audience engagement and advertiser results.
• Develop action plans to ensure campaigns and events are flawless executed
• Be profit-oriented and can develop advertising campaigns that drive revenue while driving return on Investment for advertisers
• Active participation in the field, attending client meetings with the advertising sales team.
• Be a strong leader and possess excellent collaboration skills to ensure effective partnershIp with peers while reporting to the General Manager.

Minimum Requirements

• Bachelor’s Degree or equivalent in Mass Communication, Political Science, Journalism, Marketing, etc.
• Must have a minimum of 10 years as a key staff in at least one of the following areas: marketing, advertising agency, digital media, or media sales.
• Proven track record of developing unique advertising campaigns and promotions for product and service advertisers across radio
• Must have a strong record of developing strategic priorities, action plans, and a track record of achieving results.
• Strong relationship and networking skills are a must
• Proven understanding of the competitive media landscape.
• Proven success creating Integrated marketing concepts and campaigns for advertisers
• Computer skills and excellent presentation skills are a must.

Application Closing Date
15th May, 2020.