Marketing Manager – Nigeria at Umba

Umba combines advanced tools and techniques to optimize risk exposures in emerging markets that are currently underserved by traditional banking services. The Umba platform allows users to apply, receive and repay microloans through their mobile phone while using machine learning to underwrite using a risk score that is highly accurate and improves over time.

umba has just rolled out a new online POS solution and is teaming up with some of the biggest e-commerce merchants to increase customers access to online goods and services.

We are recruiting to fill the position below:

Job Title: Marketing Manager – Nigeria

Location: Lagos
Job Type: Full time

Details

Our mission at Umba is to use machine learning to allow us to create intelligent, affordable financial
products for emerging markets. Umba launched into the Kenyan market in November 2018 and offers a number of digital banking products to its users through an Android App, supporting over 320,000+ customers.
In line with Umba’s country expansion efforts, Umba will shortly launch in Nigeria, we are seeking a growth-focused marketing manager to help us build up customers and a profile in this new market.

Job Description

You will develop and lead Umba’s marketing growth strategy with a focus on execution and user acquisition
You will plan, design and lead campaigns across our digital marketing channels, such as email, SMS and social media
You will own our social media accounts for Umba in Nigeria
You will incorporate guerilla marketing campaigns into Umba’s launch strategy
You will design and develop user activation and engagement campaigns
You will be meticulous with your marketing budget to spend and provide regular CAC reports
You will closely monitor, track and report analytics to ensure they align with our growth KPIs and growth strategies
Work directly with product and growth teams to translate engineering feature releases into external facing content
You will identify and develop strategic partnerships with merchants and influencers

Skills and Qualifications

You are passionate about marketing
You have experience growing a start-up’s online marketing presence and smashing KPI’s
You’re a storyteller with exceptional writing ability and experience blogging
An eye for design (ie: you use Canva for almost all your instagram stories and aesthetic feeds spark joy for you)
You’re a team player, proactive and know how to contribute and make an impact
You’re ambitious and want to grow your career and marketing knowledge
You’re results-driven and understand the importance of reporting on performance and using data to inform decisions
Must live and be able to legally work in Nigeria
This is a full time salaried, any applicant must be willing and able to work 40+ hours week

Nice To Have: