McDonald’s social media person cries for help: I am more than just the McRib
Many companies have tried injecting more personality into their Twitter feeds to humanize their brands. Companies often interact with each other on Twitter. Many of them are competitive: Dunkin’ and Wendy’s got into a Twitter spat in mid-October. But the McDonald’s Twitter conversation was actually heartwarming. Here’s how it all went down.First, McDonald’s (MCD) tweeted: it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account.”Then the responses started pouring in.Starting a social media manager support group lmk if you want to joinOur DMs are full of “you sent me utensils for 4 but I ordered for one” but never “how was your day Grubhub (GRUB)?” and you know what, it hurts.I’ve never felt more seen. Like, I don’t know when House of the Dragon is premiering.Unrelated: When is the McRib coming back?We feel you… it’s always “when will IBM (IBM) make computers again” never “how’s it going social media person”We hear you… everyone just wants to know when the Cakester is coming backPantene Pro-VNot us crying at the accuracy. It’s always “why’d you get rid of that shampoo pump” not “doing anything fun this weekend?”P.S. We’re ready for Ronald to drop his haircare routineFacts. “Bring back Priazzo, Bigfoot, Cheesy Bites…” Wellness check on all social account managers. If you ever want to come and chill at my house to vent about it, let me know.How are you doing person who runs the McDonald’s account?-Xoxo, person who runs the Target account.I feel seen. Honestly, I wish I had a promo code to offer you all, but I don’t.Brand Twitter is here for you.We feel you, buddy.Your friend, The Person Who Runs the Walgreens AccountSame, but about being open 24 hours.If you ever feel Ba-Da-Ba-Ba-Bummed, we’re always here if you need to talk, about anything…anything.OMG yes! Like please don’t @ me if you’re on mute.Also can we be friends person who runs the McDonald’s account, we’d make the perfect combo meal.
