Marketing Manager at LS Scientific Limited

LS Scientific Limited is a Solutions provider of Laboratory Products and Services. Our Company offers a portfolio of branded Laboratory products and a range of services including Training, Equipment & Instrumentation Servicing, Calibration Services, Laboratory Design and Upgrade, Custom Manufacturing Services.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos

Details

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

Develop and create business opportunities Develop and create business opportunities for LS Scientific
Development, implementation and management of the LS Scientific Brand Strategy with the purpose of generating leads
Initiate and develop Business Partnering and collaborations
Maintain and continually update factory, customer, and other potential clients database to enhance marketing
Periodic interaction with sales team to know their needs and proffer marketing solution in order to improve their revenue generation
Generate, Develop and Coordinate the LS Scientific customer based training and Learning Programs to generate revenue
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services;
Develop pricing strategies, balancing firm objectives and customer satisfaction;
Traditional marketing via campaigns, content marketing, exhibitions & events, digital marketing & Social media i.e Linkedin, Instagram, T|witter, Facebook, You tube, etc.
Strategic and Operational Marketing of Factories and other customers interface
Customers Relationship Management
Feedback Assessment by survey (Internal & External Customers
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities;
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections;
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers;
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
Initiate market research studies and analyze their findings:
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends