Brand Strategist at First Excelsia Professional Services Limited

First Excelsia Professional Services Limited – Our client, a major player in the technology industry seeks to recruit suitable candidates to fill the position below:

Job Title: Brand Strategist

Location: Lagos
Employment Type: Full-time

Summary of Job Description

• Gather feedback from sales and analyze consumer behaviour to define the company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Conduct competitive research to identify the company’s strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop the company’s social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

Requirements

• B.Sc / M.Sc in Marketing or relevant field with 5 – 7 years work experience.
• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Creative & Data-driven thinking
• Communication and writing skills

Application Closing Date
19th December, 2020.