Marketing Automation Specialist at Kobobids

Kobobids is a gamified e-commerce company based in Lagos, looking to treat Nigerians to amazing deals on high quality products across various categories.

We are recruiting to fill the position below:

Job Title: Marketing Automation Specialist

Location: Maryland, Lagos
Contract Type: Full Time, Fixed Contract, Onsite + Remote.

Job Description

The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities.
Working closely with designers, developers and project managers this role will implement all programmatic and operational initiatives through Zoho.
This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts.
The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

Primary Responsibilities

Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Zoho such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Job Requirements

Bachelor’s Degree
3+ years marketing automation experience in Zoho or related platform
Marketing Automation Certified Expert preferred, but not required
Expert knowledge of database management concepts and best practices
Strong working knowledge of Marketing Automation and CRM software
Must have superior communication skills, both written and verbal
Must be highly organized and self-motivated with a sense of urgency
Bachelor’s degree in marketing or related field
Strong independent project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
Able to think critically and exercise independent judgment and discretion Excellent attention to detail.