Brand & Content Media Manager at Smash Group

Smash Group is a combination of almost a decade of visionary leadership, hard work and dedication from many experienced and committed men and women, aligned in the purpose-driven goal to make our world better through initiative means. Today, we are proud to be heavily invested in major sectors of the country’s economy through our subsidiaries which are essential to the Nigerian market. Our subsidiaries include SmashInvest, SmashProperty, SmashLogistics, SmashCredit, SmashRides, SmashTransport and SmashFood.

We are recruiting to fill the position below:

Job Title: Brand & Content Media Manager

Location: Lekki, Lagos
Employment Type: Full-time

Role Summary

Deliver the end-to-end social process, including content creation, copywriting, scripting, scheduling, analyzing, and reporting across social media channels with support from Manager.

Job Description

Responsible for the day to day running of all our social media channels, including content creation and support, with delivery for content across supplementary digital channels such as our website and blog to increases web traffic and brand awareness through the marketing of content online.
Support the Marketing team across brief writing, storytelling, asset delivery as well as work collaboratively with the team to ensure a consistent tone of voice and brand personality.
Managing other marketing projects; ad campaigns, search optimization and partnership activity.
Develop content to support our objectives of increased brand awareness, community size and engagement for each channel
Develop a multi-channel strategy to support all arms and engage with a national audience
Use social tools to report on and measure success of campaigns and content to inform future planning
Proactively identify emerging trends, opportunities to benefit and drive engagement with our social channels
Manage asset creation and delivery for paid social activity (boosted/ sponsored posts)
Running and maintain the Marketing Calendar, ensure it is up to date and circulated appropriately, and ensure we are on track to meet deadlines.
Create and manage an online review funnel for online reviews and reputation management
Work with the wider marketing team on the development and delivery of an Influencer program
Generate ideas to bring brand campaigns to life across social media and beyond
Generate engaging content for our websites and social media pages by writing copy that interests our users, understanding the power of images and giving creative direction for said copy
Monitor and develop reports on competitor activity within social media spaces
Working with the wider marketing team to optimize our content for search visibility and generally supporting the SEO strategy
Oversee all social media accounts

Requirements

Candidates should possess a Bachelor’s degree with 3 – 8 years work experience.

Required Skills to Achieve this Goal:

Experience using Google Analytics
Experience in creating email campaigns and social media content
A passion and knowledge for social media
Great writing skills and an eye for what will interest and inspire people
Strong communication skills, both written and verbal, are essential
A willingness to learn, ask questions and work hard/smart
A desire to progress quickly and take on responsibility
Positive can-do attitude with the ability to act on initiative and be focused under pressure
Be a team player with strong people skills
Organized, IT savvy, creative and detail oriented