Product Marketing / Growth Specialist at Youverify Incorporated

Youverify’s mission is to be the most reliable source of identity, address and background data verification. Since been peer-selected by cohort members of Village Capital PayPal Fintech 2018, Youverify has continued to shift the verification landscape with our product offerings. As a company that provides modern and compliant identity and address verification services for government, global enterprises and startups, Youverify knows first-hand how difficult it may be for business to verify the identity of their customers, staffs and partners and we want to help to make this process as simple and as easy as possible. This is a unique opportunity to work in a fast-growing scaleup and product driven environment using new technologies and frameworks as we continue building our ID verification solution.

We are recruiting to fill the position below:

Job Title: Product Marketing / Growth Specialist

Location: Yaba, Lagos
Employment Type: Full-time

Job Description

Youverify is looking for a Product Marketing / Growth Specialist to lead our outbound and inbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Responsibilities

Develop and collaborate on campaign strategies while working with our creative partners to create beautiful images and excellent copy that drive results.
Execute ongoing experimentation of messaging, offer and creative, and use performance data and experiential knowledge to draft new experiments aimed at result improvements
Manage multiple client timelines and deliverables while communicating and escalating speed bumps and delays with internal and external partners. Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and participate in the launch of new services and products which involve several different departments
Brief the press and PR teams about new products
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
Use market research data to establish product pricing
Create content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Propose and keep within a budget
Research competitor offerings