Digital Media Analyst at Cordros Capital Limited

Cordros Capital Limited is a leading financial services group in African markets with a reputation for wealth creation. We are licensed as Brokers/Dealers and Issuing House by the Securities & Exchange Commission and the Nigerian Stock Exchange. Cordros offers a broad range of services to a diversified client base which includes private clients, small businesses, financial institutions, corporations and governments.

We are recruiting to fill the position below:

Job Title: Digital Media Analyst

Location: Lagos
Reporting To: Team Lead, Marketing Communications
Job Type: Permanent.

Role Description

The role holder must be an individual who is passionate about integrating digital assets, raising brand awareness, collaborating on marketing campaigns, managing digital activation projects, and measuring the efficiency and effectiveness of digital channels.
The individual should have a firm grasp of the various digital touch-points, steer the organization’s digital narrative and drive highly effective digital campaigns and mapping out how digital assets will be optimized for business results.
The role holder will be responsible for overseeing company’s digital media efforts, including websites and platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
The individual will also be charged with the responsibility of creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; maintaining brand consistency across platforms.

Job Description

Responsible for the broad digital media management function.
Development and implementation of digital media marketing plan and goals.
Development of brand awareness and sustain online reputation
Content management to drive digital media engagements, grow followership, and conversion rate for company products and services.
Create and manage a regular publishing schedule.
Administrate the creation and publishing of relevant, original, high-quality content.
Website content and traffic management.
Promote content through digital / social advertising.
SEO (search engine optimization) and generation of inbound traffic.
Measure & analyze performance to establish ROI.
Manage other digital media touch-points
Maintain a professional outlook and conduct at all times to project a positive image of the business.
Making professional decisions in a fast-paced environment

Education & Experience

A minimum of a Bachelor’s Degree in relevant disciplines such as Mass communication, Business Administration, (MSc, MBA will be an added advantage).
A minimum of two (2) years relevant experience.

Required Skills:

Excellent communication and interpersonal skills
Excellent organization and time management skills
Good analytical and problem-solving skills
Ability to work independently and in a team
Excellent presentation skills
Ability to understand the dynamics of content creation on a social and internet
Exceptionally self-motivated and directed
Keen attention to details
Ability to motivate in a team-oriented, collaborative environment
Highly collaborative and thrives well in a fast-paced work environment
Highly motivated with a desire to take advantage of new technological opportunities to optimize content and online engagement
Time management and organizational skills
Possess good content writing skills
Conversant with the latest digital marketing trends
Good knowledge of digital marketing for the financial services industry
Ability to prepare and manage digital marketing budgets
Good knowledge of reporting, business strategy and planning.