Business Development Manager at Machine and Equipment Corporation Africa Limited (MECA)

Machine and Equipment Corporation Africa Limited (MECA) is an Engineering, Operations and Technical Asset Management Corporation. MECA’s operations and activity in Africa is aimed at significantly increasing the number of farmers, entrepreneurial mindsets, technology transfer and enhancing technical skills in the region; development of workable regional strategies based on cultural; social and human capital preservation and bridging gaps between strategic partners and stakeholders at regional, national and international levels.

We are recruiting to fill the position below:

Job Title: Business Development Manager

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

The Business Development Manager is concerned with improving and growing business, by fostering and developing relationships through institutional marketing and communications.
The Business Development Manager will also work to improve profitability through careful strategic planning and positioning in the appropriate markets and to enhance the operation of the business its position and reputation.

Role Responsibilities
Role and Task Complexities:

Business Development 50%:

Conceptualize and develop business proposals, reports, analyses, reviews and other documents for projects spanning from inception to implementation to completion
Design and develop business strategies, identify risk scenarios and develop improvement plans for same to provide appropriate growth to business as well as negotiate with stakeholders
Manage all development process and ensure compliance to government policies and regulations.
Coordinate with management team and maintain budgets.
Manage all customer communication and maintain effective relationships with all.

Institutional Marketing and Communications 40%:

Coordinate and manage all aspects of (online and offline) communication, including print, video, publications, website maintenance and social media activities, in order to support effectively the strategic objectives of the company and convey its key messages to different stakeholders companywide and client wide
Design, develop and implement creative and impactful marketing strategies for raising the company’s national and international visibility, profile and brand.
Create and implement specific campaigns for long‐term projects to meet agreed strategic priorities, income generation targets and audience development objectives companywide and client wide
Develop and implement wider networks to pursue joint communication initiatives and develop and implement effective public relations campaigns.
Develop and manage all other communications responsibilities such as maintaining distribution lists, developing and tracking email campaigns, web analytics, electronic templates and compliance with communications standards.
Ensure that relevant audience is reached with company communication campaigns, as well as regular monitoring and evaluation of campaigns and activities to effectively measure the return.
Liaising with colleagues, designers, printers and other relevant stakeholders on all areas relating to the DCP/MECA brand.

Research 10%:

Analytical thinking/ problem solving on a national and international level with local knowledge and global insights
Following industry trends locally and internationally as well as drafting and reviewing contracts
Researching business opportunities and viable income streams as well as reporting on successes and areas needing improvements
Contributing to the assessment process through participation in meetings and analysis of results

Key Performance Indicators

Increase in customer retention and customer base by end of every quarter
An increase in the number of new leads presented versus the number of leads effectively worked
Generate and initiate a lead closure rate and increase that lead to closure rate
Potential revenue in business development pipeline- Measures the potential revenue to the organization to enable BDM understand the value in the pipeline and actively follow-up
Monthly Sales Volume which shows business development overall sales performance
Cost ROI Ratio-Measure the total revenue gained after covering the investment of making the sale and implementing the project. The ratio between the costs and product sales has to be at an acceptable level with the return on investment
Quarterly profit value which will show business development overall profit performance

Technical Skills Requirements

1st Degree in Internal Relations, Business Management, Marketing, Economics or a related field
An advanced Degree / M.Sc is an added advantage
8-12 years’ relevant experience
Experience of working in/ with local/ regional/national public authorities
Significant work experience related to capacity-building actions with concrete involvement in the design/ delivery of capacity-building activities

Knowledge and Competences: