Senior Marketing Manager, Africa at Exinity Group

Exinity Group is a new global wealth management organisation with an ambitious mission to create a new generation of empowered investors and traders. The Group is home to its various retail businesses including Alpari International, FXTM and a soon new retail offering under the Exinity name. We’re meeting the needs of aspirational young adults who want secure access to both cash based and leveraged investment products, with innovative solutions.

Our global network of offices and regulations spans Europe, the Middle East, Africa, Asia and Latin America, and we have already attracted over 3 million clients across 180 countries. We have offices in Cyprus, Asia, Africa, Latin America and the City of London.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager, Africa

Location: Nigeria
Type: Full time
Department: Exinity & Central Marketing

Description

In the fast-growing economies of the world, there’s a new generation of ambitious, upwardly-mobile millennials eager to gain financial independence. Exinity’s mission is to help them achieve it, offering them risk-driven trading and investment solutions designed specifically to meet their needs. We are using the latest technology and platforms and offering a new level of education and support. We deliver this service within a unique and contemporary user-experience. Exinity aims to help a new generation become confident, empowered investors – and by doing so giving them the freedom to succeed.
The Exinity Group of companies is backed by over 20 years of experience in providing leveraged trading to over 3 million customers worldwide through our global brands Alpari and FXTM. We have offices across Europe, Africa, the UK, the Middle East and Asia.

Senior Marketing Manager, Africa

As a Senior Marketing Manager for Africa, you will be joining Exinity at a key phase of exponential growth with responsibility for the planning and execution of the marketing strategy across the region (with particular emphasis on Nigeria, South Africa, Ghana and Kenya), and ensuring that these plans are in line with the brand’s strategies and future plans.
The key purpose of this role is to bring marketing leadership in the Africa region to help grow our customer base, working closely with regional managers, local experts and customer-facing teams to drive business needs in the region.
As a member of the Brand team, your role is essential in ensuring that local African audience needs and expectations are aligned with the brand’s proposition and promise.
You will be working in a fast-paced and dynamic environment, managed remotely and collaborating with teams stationed across multiple locations around the world. You will also be working closely with the local team on the ground and the Regional Manager. This is a highly visible, high impact role that would result in significant contribution to the business.

Responsibilities

Build brand awareness and drive customer conversion by developing, localising and implementing market relevant strategies to meet customer need and maximise revenue in the Africa region
Partner with key stakeholders in global digital marketing, brand, product and technology functions to articulate local customer needs and nuances, so they are properly represented as we develop customer centric experiences and journeys that drive brand consideration, engagement, acquisition, reactivation, retention and overall satisfaction
Collaborate with remote and local education and analysis teams to deliver on a key brand promise; educating and guiding traders through their experience with us.
Work closely with global and regional client service and client relationship managers to improve and localize service provision
Manage the websites supporting clients in Africa, defining user journeys and optimising experiences to achieve business objectives
Work closely with CRM, Creative and Customer Experience teams to deliver relevant and localised customer communications to clients across the region through global and local marketing channels
Plan and execute regular campaigns across promotions, digital display, out of home, events and sales-enablement
Measure and report on campaign impact and overall commercial results to senior management
Research and share knowledge of the competitor landscape

Requirements

Extensive marketing and brand experience within a financial services organisation of at least 7 – 10 years
Commercially driven with strong focus on data-led decisions and campaign prioritisation
Advanced organizational and presentation skills
Excellent command of the English language, with high level of verbal and communication skills.
Strong background in working with FX trading services and/or finance brands and/or local marketing agencies
University-level degree, preferably in Marketing and any relevant additional certifications will be an added advantage
Self-driven and ambitious
Customer-obsessed with passion for driving world-class marketing campaigns

Benefits