Marketing Manager (Real Estate Firm) at Kloverharris Limited
Kloverharris Limited is a Human resource/IT Consulting company that provides high quality services to businesses across Africa. We pride ourselves in how well we assist organizations overcome challenges that bother on optimal performance by proffering a wide array of solutions through the use of deep IT expertise, industry- wide expertise and highly proficient tools.
We are recruiting to fill the position below:
Job Title: Marketing Manager (Real Estate Firm)
Location: Lekki, Lagos
Employment Type: Full-time
Summary of the Job
- A creative and strategic Brand Marketing Manager who will deliver best-in-class marketing via owned and earned channels in the real estate industry.
- This person will use consumer and business insights to identify opportunities for new strategic initiatives and campaign optimizations and collaborate with cross-functional teams to drive successful results.
Job Description
- Support strategic brand planning and program development.
- Develop marketing strategy and initiate new ideas to boost the Company’s sales
- Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services
- Source for viable clients both online and offline and consistently increasing the conversion rate
- Perform competitive analysis and market research that informs marketing strategy.
- Consistently track, review, and analyze campaign performance to report insights and opportunities for improvement.
- Align content and creativity across channels, including social handles, email, SMS, influencers, etc.
- Achieves full rental occupancy by advertising, filling vacancies, conducting tours, drafting lease documents, negotiating lease agreements, and enforcing lease terms
- Promote property through marketing initiatives, and maintaining social media presence at property and at a corporate level
- Update knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles
- Maintain accurate information on the company website, and designing promotional web landing pages to track the effectiveness of other marketing initiatives
- Provide guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables
- Drafts press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses
- Manages overall sales and marketing activities that include market research, sales presentations, analysis of sales and marketing trends, and advertising and marketing promotional events.
- Identify and follow up on prospective clients within a defined area and/or target reach
- Book prospects meetings with clients to identify and progress business opportunities
- Open new relationships with genuine potentials to develop into a profitable long-term client
- Develop consumer brand activations.
Qualifications
- HND / B.Sc. qualification in Marketing / Communications or any related discipline. MBA would be an added advantage.
- Minimum of 3 years experience in Marketing and Branding with experience in a real estate firm.
- Proficient in Adobe Photoshop, Illustrator, or similar programs.
- Experienced in managing a brand’s social media handles Copyright.
- Knowledge in web standards, best practices
- Ability to Work within WordPress to create new home listings and manage existing website content
- Ability to work on several projects concurrently
- Organized with excellent presentation and communication skills.
- Strong written and verbal communication skills.
Application Closing Date
Not Specified.
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