Category Manager at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company’s flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the vacant position below:

Job Title: Category Manager

Location: Nigeria

The Job

Marketing Intelligence: Evaluation of market information and intelligence reports to enable customer and market profiling as well as to identify opportunities for growth, NPD/Innovation and to benchmark marketing activities of competition.
Initiate, Develop, Coordinate and Monitor Strategic marketing plans on assigned Category Brands, ensuring effective utilization of resources and the use of appropriate channels and tactics to achieve set objectives.
Work on Product costing and Profitability. Analysis of product recipe to achieve competitive pricing and targeted margins.
Initiate and Appraise Marketing Promotional activities in terms of Category Brand performance, visibility and awareness
Negotiate with Media partners, Outdoor and Advertising Agencies to ensure cost effective utilization and compliance of the marketing budget
Conduct Consumer Survey.

Qualifications