Brand Executive at DynamicPlus Advisory

DynamicPlus Advisory is a professional consultancy that provides strategic and cost effective business solutions to start-ups as well as small and medium sized businesses by Studying their businesses, understanding their individual needs, and providing them with the necessary customized solutions to their Human Resources needs.

We are recruiting to fill the position below:

Job Title: Brand Executive

Location: Lagos

Main Responsibilities

Perform regular market research studies to gather important brand data
Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
Assist in the design of retail packaging as well as the creation of in-store marketing displays
Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
Work closely with several advertising agencies to manage brand marketing campaigns
Research the consumer market, monitor market trends and identify potential areas in which to invest, based upon consumer needs and spending habits
Looking at the pricing of products and analysing the potential profitability
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
Oversee the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
Social media management
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Monitoring product distribution and consumer reactions through focus groups and market research
Coordinating the launch programme to external customers as well as employees.
Work with Tech team to test products, give inputs and observations on product functionality.