Growth Manager at uLesson Education Limited

At uLesson, we are building an app to help African students be the absolute best they can be. Our team of talented people is passionate about media, technology, education, and the African continent. Together, we seek to build a learning experience unprecedented in its richness, scope, interactivity, and effectiveness. Our company is built by successful and experienced entrepreneurs who founded businesses such as Konga.com and E-Motion Advertising.

We are recruiting to fill the position below:

Job Title: Growth Manager

Location: Abuja
Direct Report: VP, Distribution and Marketing
Indirect Report: Chief Executive Officer

Overall Function

We are looking for a talented individual who is passionate about media, technology, education, and the African continent, to join our team.
The Growth Manager will be responsible for the development and execution of uLesson’s growth plan for customer acquisition and retention and upsell the Company’s products.

Key Responsibilities

Develop a comprehensive marketing and communications strategy that measures performance while aligning with the Company’s overall strategy and vision
Develop and execute creative marketing and communication strategies, plans and approaches for market penetration and positioning in a bid to attract partners, investors and increase sales conversions.
Manage the Marketing & Communications budget and ensure strategy milestones are achieved on time and within budget.
Develop and execute strategy through integrated campaign and measuring performance;
Design and implement vigorous media experimentation approach for app optimization and landing page optimization to boost ROI;
Develop, test, reiterate, and optimize growth through acquisition, targeting, and product optimizations across channels;
Continuously work on new or revised ideas for experimentation to enable optimization and acquisition growth.
Manage media partnerships from end-to-end to drive quantifiable growth;
Provide in-depth progress and achievement reports
Support other marketing tasks assigned by VP, Distribution and Marketing.

Qualification and Skills

Bachelor’s Degree in Business Administration, Marketing, Data Science or any other relevant field;
Minimum of 4 years’ experience in acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
Must have comprehensive knowledge and experience in revenue generation, budget performance, marketing concepts in the achievement of strategics goals;
Must have comprehensive knowledge of digital marketing strategies
Brand communication to translate company vision effectively and attract partners.
Experience using analytical and reporting tools (i.e. Google Analytics).
Good knowledge of Search Engine Optimization and Content Management
Proven experiences executing data-driven decisions.
In-depth knowledge of social media platforms, online engagement and analytics.
Proven marketing management experience
Must possess Implementation oriented mindset to achieve high performance and achievement.
Proven experience launching promotional initiatives (i.e. online campaigns, brand ambassadors/partnerships, events, etc.);
Strong analytical and strategic thinking skills.
Must possess strong leadership skills to supervise, guide and engage junior team members.
Excellent written and verbal communication skills
Ability to work well within teams and thrive in a fast-paced environment.
Ability to work well within teams and thrive in a fast-paced environment.