Growth Strategist at Opay Nigeria

OPay is a mobile money platform operated by OPay Digital Services Limited and licensed by the Central Bank of Nigeria. Launched in June 2018, the company has spread its services across all 36 states in Nigeria with over 300,000 mobile money merchants. We are more than a payment company. We believe everyone should be able to enjoy financial and social inclusion, without regard for physical borders, boundaries, or even social status.

OPay is a one-stop mobile-based platform for payment, transportation, food & grocery delivery, and other important services in your everyday life. Millions of users rely on OPay every day to send and receive money, pay bills, and order food and groceries.

We are recruiting to fill the position below:

Job Title: Growth Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• The Growth Strategist will be saddled with the responsibility of fuelling growth within our top business customers through high-touch customizable campaigns Lead performance marketing strategy by benchmark competitions strategy.

Key Responsibilities

• Design and implement growth (acquisition + retention) metrics and reporting and
  interpret data for actionable insights.
• Create, manage and experiment with new user acquisition campaigns; and retention
  strategies this includes giveaway campaigns, video campaigns, referral campaigns etc.
• Working closely with the marketing team to develop advertising visuals and call to action for key business drive.
• Periodic data reporting and analysis using business intelligence tools, to extract meaningful insights and make business decisions.
• Provide insights/ forecast to customers behaviour and trend, by analysing data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.
• Reporting trends and providing recommendations that would create positive results for the Sales team
• Create easily understandable visualization dashboards to enable the Sales team managers to make informed business decisions
• Issue prevention and resolution with other departments to ensure optimum performance for the sales team and product
• Implement a framework for prioritizing growth-specific product improvements needs.

Requirements

• At least 3 years of experience working in a Growth Strategist function with a track record of delivering success (ideally for a FINTECH, or Digital Bank).
• Minimum B.SC in a reputable institution.
• Good analytical skills.
• Good knowledge of ASO and SEO
• Eye for design and familiarity working with the brand and messaging guidelines (ideally for an Enterprise audience).

Application Closing Date
11th February, 2022.