Digital & Social Media Officer at a Real Estate and Construction Company

A Real Estate and Construction Company headquartered in Lagos is currently looking for qualified candidates to take up the position of:

Job Title: Digital & Social Media Officer

Location: Lagos
Employment Type: Full-time

Job Description:
The candidates will assist in the planning, execution and optimization of our brand online marketing efforts. The promotion of products and services through digital channels.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Create designes to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

Requirements:

• Diploma in Digital Marketing / BA in marketing or relevant field.
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Candidates must reside in Lagos

Remuneration: Attractive Salary

Application Closing Date
28th February, 2022