Search Engine Optimization (SEO) – Remote Specialist at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Search Engine Optimization (SEO) Specialist

Reference NO: 2960L7H0TJ
Location: Remote
Employment Type: Full-time
Reports to: The Head of Digital

The Role

We are looking for an analytical SEO Specialist to join our Marketing, Branding & Communications (MBC) team.
In this role, you will coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
Your goal will be to ensure that content is search-engine friendly and optimized to build a strong online presence and increase profitability.

Responsibilities

Apply effective SEO strategies to attract and engage the target audience and convert visitors into customers
Measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data
Perform large-scale keyword research and search market analysis
Analyze competitor’s metrics and techniques to benchmark against the company
Collaborate with the data, product, and engineering teams to use data-driven approaches to help guide decisions to improve SEO health
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Collaborate with team members to drive SEO in content creation
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Conduct keyword research using various tools
Track important SEO metrics including organic traffic, conversion rates and time spent on page
Update older content and recommend effective calls to action (CTAs) to improve user engagement
Develop and implement link building strategies and manage backlinks to build online authority
Report on performance metrics comparing them to SEO goals and benchmarking data
Follow SEO trends and stay up to date with new tools and practices.

Ideal Profile

Bachelor’s Degree in Marketing, Quantitative Field, e.g. Economics, Mathematics, or Statistics, or a related discipline
Minimum of 4 years of experience in an SEO Analyst or similar digital marketing role
Strong analytical skills
Deep understanding and experience with Google Analytics, SEO techniques and analytical tools
Hands on search engine optimization and data analytics experience
Great understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Up to date with the latest trends and best practices in SEO
Experience with SEO A/B testing
Working knowledge of HTML a plus
Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
Ability to collaborate with cross-functional team members at all levels
Ability to collect and interpret both qualitative and quantitative feedback
Creative problem-solving skills
Adaptable and willing to learn new techniques
Strong communication skills.