Brand Manager at Hanana Global Link Limited

Hanana Global Link Limited is a Company operating in all ECOWAS (Economic Communities of West African States)countries. It was founded in the year 2006, with offices currently in Ghana, Cotonou-Benin, Côte d’Ivoire, Lome-Togo and Nigeria. Our serices are Properties Consultancy, Car Sales and Rentals, Transport and Logistics, Commodities, Bureau de Chnage, Western Union Agency, Instant Cash and General Merchant.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Mainland, Lagos
Employment Type: Full-time

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements and Skills

• Degree in Marketing or a related field
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Application Closing Date
28th July, 2022.