Senior Manager – Brand Management, Marketing at MTN Nigeria

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Senior Manager – Brand Management, Marketing

Job Identification: 1444
Location: Ikoyi, Lagos
Job Category: MTN Level 3H
Job Schedule: Full time
Reports To: General Manager Brands and Communications
Division: Marketing

Description

Develop and execute annual brand communication plans in line with the Group brand strategy
Articulate a clear and compelling strategy in localizing the Group brand strategy in Nigeria
Create and implement a long-term communication strategy, producing a yearly commercial calendar plan, liaising with Business leads across functions
Provide strategic input and direction for the brand, in line with MTNN’s corporate identity whilst keeping the company’s vision, mission, and objectives in mind
Prepare marketing communication strategies & delivering effective brand management and marketing initiatives
Drive Strategic Partnerships with MTNN leadership team by guiding the business leads towards improving brand experience and positive brand image across all customer touchpoints.
Drive planned business strategy for achieving Ambition 2025 in delivering the acceleration of new digital platforms
Attend product launches and networking events within the Telco industry
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) to be reported to General Manager, Brand & Communication
Identify new trends in marketing and ensure the brand is at the forefront of industry developments
Ensure brand visibility and promotional activities are aligned to MTN standards and suited for the right target audience
Lead and coordinate the integrated agency and other user departments for timely execution of campaigns/projects.
Ensure consistency in brand tonality and messaging for all campaigns
Evaluate customer research, market conditions, and competitor data to ensure latest brand communications and marketing strategies are effective in delivering competitive advantage.
Ensure development of and adherence to Service Level Agreements between Brand communication unit and internal customers
Develop, execute and manage all Master Brand advertising and production
Supervise the management of all other departments’ marketing communication initiatives and the digital media
Manage the global brand CI for compliance
Participate in and Manage the process of agency selection
Articulate annual agency performance KPIs
Constantly liaise with Group marketing in developing and cascading advertising playbooks and other communication projects
Develop quarterly Group reports and Brand cycle planning
Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules
Supervise direct reports’ performance in line with defined targets and objectives

Requirements
Education:

A First Degree in Marketing, Mass communication, a business-related degree, or any social science discipline
A post-graduate diploma in Marketing, Digital Marketing, Business Administration or a related discipline
Master’s in Business Administration will be advantageous
APCON Certification
Fluent in English.

Experience:

9 – 17 years’ experience which includes:
- At least 8-12 years in core marketing, advertising, and communication
- At least 8 years of proven experience in developing and executing marketing strategies and brand plans
- At least 4 years in a leadership role managing teams
- Strong leadership and decision-making skills
- Strong writing and project management skills
- Excellent understanding of Brand strategy, Sponsorships and promotions, Media strategy, and Brand/Product positioning
- Adept in handling time-sensitive projects and deadlines
- Excellent relationship management and stakeholder engagement skills.