Senior Marketing Officer at Management FIRST

Management FIRST – Our client, a Leading Real Estate company, is recruiting a well experienced and detailed individual to fill the position below:

Job Title: Senior Marketing Officer

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

Marketing executives develop and oversee marketing campaigns to promote products and services.
The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities.

Duties and Responsibilities

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea.
As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.

These responsibilities can include:

Overseeing and developing marketing campaigns
Conducting research and analysing data to identify and define audiences
Devising and presenting ideas and strategies
Promotional activities compiling and distributing financial and statistical information
Writing and proofreading creative copy maintaining websites and looking at data analytics
Organizing events and product exhibitions updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing and an organisation’s culture
Monitoring performance
Managing campaigns on social media.
Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns.
Creating editorial and content creation calendars for various media platforms and outlets.
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
Producing a brand style guide that best captures the company or client’s voice and mission.
Helping team leads set, allocate and monitor the budget of each project.
Meeting with clients to discuss brand guidelines, goals, budget and timelines.
Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.