Account Planner (Client Service Executive) at Imaginarium Limited

Imaginarium Limited – We are an unusual establishment in the advertising space, with our core being Brand Design and Strategy, Advertising and Web.

We are recruiting to fill the position below:

Job Title: Account Planner (Client Service Executive)

Location: Lagos

Job Summary

• To work closely with the agency’s clients and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
• The account manager will be responsible for devising communications strategy and enhancing its ability to produce outstanding creative solutions that will be effective in the marketplace.

What does an Account Planner do?

• Developing ideas and pinpointing business problems for clients.
• Carrying out research and surveys to gather date that will be useful to solve briefs and also be up-to-date with trends.
• Making presentations to clients
• Evaluating the effectiveness of campaign
• Developing an understanding of clients’ TA through research and applying the knowledge to finding solutions.
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and proposed strategy
• Reconciling the differences between consumers’ current perceptions of the brand and the way the client wishes the brand to be perceived.
• Gaining a comprehensive context for advertising strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client’s product and market share
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
  

Qualification

• A degree in any related field
• 3-5 years relevant experience

Required Skill Set:

• Creativity
• Ability to cope with pressure
• Effective analytical and organizational skills
• Commercial awareness
• Strong teamwork abilities
• Strong presentation and verbal communication skills
  

Application Closing Date
5th July, 2019.

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