Senior Marketing Manager at Swift Networks Limited

Swift Networks Limited is a facilities-based telecommunications services provider. The company was founded in 2002, since inception, Swift Networks has invested heavily in “next generation” networking technologies to build a multi-service network platform. Due to rapid expansion, we are looking for a qualified candidate to fill a creative technical position as we hope to maintain our status as the leading broadband connectivity services provider in Nigeria.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager

Location: Nigeria

Job Brief

We seek to hire an experienced Brand and Marketing expert who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Role Overview

Analyzing how the brand is positioned in the market and crystallize targeted consumers insights
Taking brand ownership and provide the vision, mission, goals and strategies drive it
Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Responsibilities

Lead creative development and create motivating stimulus to get targeted population to “take action”
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Establish performance specifications, cost and price parameters, market applications and sales estimates
Oversee marketing and advertising activities to ensure consistency with product line strategy
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Development of effective product positioning in the market
Monitor product distribution and consumer reactions
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Anticipate bottlenecks
Attending meetings with clients and different marketing departments
Coach the team and get the best from everyone.

Requirements

Proven working experience as brand marketing manager or associate brand marketing manager
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
In-depth understanding of the company’s current products and future concepts
Experience in identifying target audiences and devising campaigns that engage, inform and motivate them
Up-to-date with latest trends and marketing best practices
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Strong research, analytical skills and data-driven thinking
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Advanced communication and interpersonal skills
Excellent written and verbal communication skills
Comfort with CRM software
Ability to think creatively and innovatively
Analytical skills to forecast and identify trends and challenges.

Qualifications

A minimum of first degree, Second Class (Upper Division) in Marketing, Mass Communication or any related field with at least eight years on a similar role
Possession of Master’s degree and membership of a professional brand and marketing body will be an added advantage
Previous experience in a marketing or advertisement agency firm will also be an added advantage

Application Closing Date
Not Specified.

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