B2B Marketing Manager at the People Practice

The People Practice – Our client, a Fintech wellness solution, is recruiting to fill the position below:

Job Title: B2B Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

Our client is looking to hire a B2B Marketing Manager, a full-stack marketer with a strong brand and growth marketing background and B2B marketing experience focused on financial services and innovative new technologies.
He/She should have led a team and contributed to introducing a new digital solution (b2b) to the market, resulting in successful customer awareness and adoption.
He/She would primarily be tasked with defining our client’s brand voice, developing and implementing strategies to create awareness, educate and generate demand and leads from their target market.

Primary Responsibilities

Develop and implement brand and marketing strategies to create awareness, educate and generate demand and leads from the company’s target market (top management, finance, accounting, hr), outsourcing companies and employees.
Increase awareness and excitement around Earnipay’s initiatives, products, and brand.
Execute brand communications strategy in line with the marketing goals.
Develop collateral and sales-enabling content.
Coordinate marketing activities with other teams and leads within the company.
Monitor and evaluate the feedback and online reviews for further marketing and communication engagements.
Reporting on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness.
Own the department’s responsibilities and provide guidance and feedback to other marketing professionals.
Plan and execute corporate promotion campaigns, launch of new products, etc.
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
Identify new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits.
Creating reports that detail key metrics such as the number of leads generated by each campaign, so that the effectiveness of each campaign can be evaluated.
Conduct general market research to be abreast of current and future trends, best practices, and competitors’ marketing movements.
Manage budgets and allocate resources amongst projects
Analyse the success of marketing campaigns and create reports
Supervise advertising, product design and other forms of marketing to maintain consistency in branding
Optimizing programs using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

Qualification and Experience

Over 6 years of B2B professionalism and brand and marketing experience.
Proven track record of success in brand development and channel marketing.

Competence and Behavioural expectations:

Campaign creation, analysis and optimization.
Knowledge of performance marketing and targeting.
Strong communication and interpersonal skills.
Analytical and creative thinking.
An ability to think strategically and come up with innovative and original ideas.
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.), Google Adwords and Marketing tools e.g. Hubspot
Attention to detail and accuracy
Can manage and allocate budget
Written and verbal communication skills
Initiative, drive and enthusiasm
An ability to motivate a team