Brand and Marketing Executive at County Finance Limited

County Finance Limited is a finance company that provides a lending opportunity to help businesses and individuals access quick finances for their needs and investors to get better returns. There are no middlemen, no banks and no lengthy negotiations or delays. Instead, it’s an open exchange with detailed information, empowering you to choose the loan or investment best suited for you. We make sure that we provide a modern, speedy and hassle-free service to borrowers and investors alike. We care because money matters.

We are recruiting to fill the position below:

Job Title: Brand and Marketing Executive

Location: Ikeja, Lagos
Employment Type: Full-time
Department: Marketing and Communications

Job Summary

The brand and marketing executive will be responsible for all marketing strategies and activities within the company. Oversees the marketing department and provides direction and feedback on major projects. Makes key decisions regarding product distribution, budgeting, branding, and sales. Works with other company officers to set the overall direction and objectives for product and service offerings.

Roles / Responsibility

Acts as the highest-ranking employee in the marketing and communications department
Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
Uses research findings and analysis to provide direction regarding upcoming marketing projects, new products or services, and overall strategy
Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
Maintains the department’s budget and ensures all marketing activities are cost-effective
Monitors marketing and sales performance and adjusts strategies as needed
Manage the production cycle of marketing materials; including leaflets, posters, flyers, newsletters and email campaigns.
Write and proofread corporate literature and articles for County Finance and each product. These documents will reflect key messages, features and benefits.
Manage the marketing database and email distribution list including new subscriptions, opt-outs and bounce backs
Develop and maximise internet presence, improving search rankings & visibility
Generate sales leads through electronic communications such as email campaigns, pay per-click adverts, social media and website optimisation for all products, services and events.
Liaise with external contacts such as designers, print agencies and editors.
Maintain and update the internal CRM (contact management) database.
Post marketing campaign evaluation.
Compliance with all company policies and procedures, data protection and health and safety requirements
Perform other duties as assigned by the Management.

Qualification

HND / BSc in relevant field
2-5 years work experience.

Requirement, Skill and Abilities:

Relevant experience in Marketing and Communication
Excellent organizational, multi-tasking, and people skills
Excellent attention to detail.
Superior level of written and verbal communication skills.
In-depth knowledge of the Microsoft office suite, including Microsoft Excel, Word, PowerPoint.
Experience or knowledge of social media channels and strategy (not limited to but primarily) Twitter, LinkedIn, Facebook, Google+ with a demonstrable track record.
Project management practice.
Presentation skills.
Marketing research and analytical experience.
Experience or knowledge of Digital Marketing especially SEO and Google Adwords.