Brand Manager at African Economic Congress

African Economic Congress is a social enterprise with a passion for transformative and progressive Africa.

We are recruiting to fill the position below:

Location: Asokoro, Abuja
Employment Type: Full-time

Job Brief

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness.
You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Responsibilities

Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Requirements

Proven working experience as Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in Marketing or a related field.
4 – 15 years Experience.