Centre / Marketing & Business Development Manager at Ruhe Global Resources (RGR)

Ruhe Global Resources (RGR) is an international education consultancy, Language and examination Tutorial Center. We represent the interest of several institutions in Australia, Canada, Cyprus, Turkey, Russia, France, Italy, China, India, Germany, Dubai, New Zealand, USA and United Kingdom. (other Europe, Asia and Middle east countries) and offer national and international examinations, Registration tutorial and preparation service.

We are recruiting to fill the position below:

Job Title: Centre / Marketing & Business Development Manager

Location: Abuja
Department: Administration /Marketing/Sales

Job Purpose

• To work with the managing director to evaluate, analyse industry trends and demand for products and services then create a strategy to market the product or service.
• To ensure the smooth running of the Abuja office on a day-to-day basis and may manage a team of Teachers, Business development & administrative or support staff.
• To successfully establish new business opportunities while strengthening existing ones.
• To Assist in coordinating marketing activities; consistently drive traffic to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.
• Achieve set monthly revenue and registration target.
• Responsible for ensuring daily registration target in the branch is met.

Core Working Relationships:

• Customer Service officer, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
• The post holder will be Reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description

• Meeting with potential applicants in order to counsel and guide them towards enrolment to any of RGRs services.
• Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
• Conversion of current applicants via telephone and face-to-face meetings.
• Regular visits to cities outside of Abuja. participation in admissions seminars held at schools, hotels and other venues.
• Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
• Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.
• Input and expert advice with regards to RGRs strategy in Nigeria.
• Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
• Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
• Ensure constant steam of walk in clients at the assigned RGR office.
• Assist with developing new strategic recruitment activities through gathering market intelligence.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to the Company regarding student recruitment activities.
• Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
• Marketing and promoting RGR institutions to prospective students.
• Maintain full update on RGR partner institutions regarding courses, materials and procedures.
• Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
• Any other related task that may be assigned.

Responsibilities
Office Management:

• Organising meetings and managing databases
• Booking transport and accommodation
• Organising company events or conferences
• Ordering stationery and furniture
• Dealing with correspondence, complaints and queries
• Preparing letters, presentations and reports
• Supervising and monitoring the work of administrative staff
• Managing office budgets
• Liaising with staff, suppliers and clients
• Implementing and maintaining procedures/office administrative systems
• Delegating tasks to junior employees
• Organising induction programmes for new employees
• Ensuring that health and safety policies are up to date
• Using a range of software packages
• Attending meetings with senior management
• Assisting the organisation’s HR function by keeping personnel records up to date, arranging interviews and so on.

Facilities Management:

• Overseeing and agreeing contracts and providers for services including security, parking, cleaning, catering, technology and so on
• Supervising multi-disciplinary teams of staff including cleaning, maintenance, grounds and security
• Ensuring that basic facilities, such as water and heating, are well-maintained
• Managing budgets and ensuring cost-effectiveness
• Allocating and managing space between buildings
• Ensuring that facilities meet government regulations and environmental, health and security standards
• Advising businesses on increasing energy efficiency and cost-effectiveness
• Overseeing building projects, renovations or refurbishments
• Helping businesses to relocate to new offices and to make decisions about leasing
• Drafting reports and making written recommendations.

Marketing:

• Compiling and distributing financial and statistical information such as budget spreadsheets
• Analysing questionnaires
• Writing reports, company brochures and similar documents
• Organising and hosting presentations and customer visits
• Organise & Initiate promotional activities
• Visiting customers/external agencies
• Organise market research.

Business Development:

• Develop and initiate business development and /marketing strategies.
• Assist in coordinating actions to influence developed strategies.
• Assist in the execution of marketing campaigns.
• Assist in the development and planning of all branding and marketing activities.
• Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
• Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
• Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
• Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Experience and Qualifications
Education and Experience:

• Graduate degree – essential, Postgraduate degree will be an added advantage
• Marketing experience in a similar role with
• Considerable experience in a customer facing role – essential.

Essential Skills and Experience:

• Evidence of working within a target-driven environment
• Experience in an administrative role
• Knowledge of software packages
• Good interpersonal and time management skills.
• Meeting Sales Goals and Professionalism
• Experience and ability in providing market intelligence in order to guide recruitment activities
• Knowledge and experience of visa counselling for visa applicants
• Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
• Experience of report – writing and statistical analysis
• Excellent customer service skills, experience working within a customer -facing role
• Takes initiatives and works independently/within a team when required
• Highly organised, can manage a number of different tasks simultaneously
• Can work under pressure when required
• Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
• Can influence and persuade at all levels
• Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
• Ability and willingness to travel within Nigeria including.
• Excellent customer service and sales support skills Excellent written and Verbal communication skills
• Evidence of success in building and maintaining customer relationships leading to increased sales
• Able to work under pressure to meet deadlines.
• Sound organisational, planning & time management skills.
• Highly motivated self-starter with a high level of energy and motivation.
• Able to work on own initiative and as part of a team.

Key skill:

• Reliability and discretion: you will often learn of confidential matters
• Adaptability
• Communication, negotiation and relationship-building skills
• Organisational skills
• IT skills
• Problem solving skills
• Initiative
• Leadership and the ability to ‘make things happen’
• Budgeting skills
• Attention to detail.

Desirable Skills and Experience:

• Significant experience related to the international Higher Education sector or Travel/ Tour.
• Knowledge of international educational qualifications and their Nigeria equivalencies
• Knowledge of marketing for international Higher Education sector within Nigeria
• Knowledge and experience of visa counselling for visa applicants
• Knowledge of international higher education and experience of working in international education – desirable
• Experience working in the Education marketplace
• Knowledge of the study-overseas market.

Salary/Benefit

• You will be placed on 3 months’ probation with a salary of 60,000 NGN/month. After probation your salary could be increased to between 70,000 to 120,000 NGN/month depending on input and performance.
• Training and development opportunities and performance-related incentives will be available as part of the role.

Application Closing Date
10th August, 2019.

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