Channel Distribution Development Officer (FMCG) at Invent Alliance Limited

Invent Alliance Limited is a company specialized on creation of multi sector and multi discipline business platform with specialist partnerships for value co-creation in each of the different business segments through modern co-petition business principles.

We are recruiting to fill the position below:

Job Title: Channel Distribution Development Officer (FMCG)

Location: Lagos

Summary

The Channel Distribution Development Officer will be primarily responsible for developing and implementing reseller recruitment strategy.
The Channel Distribution Development Officer would develop and provide leadership and direction for new resellers to ensure they meet business objectives.

Responsibilities

Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.
Create a market for channel distributors.
Developing and overseeing the marketing plan for channels assigned by the organization.
Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.
Working closely with all aspects of the business to gather product and channel insights.
Develop profitable marketing plan based on industry trends and competitor activities.
Working closely with the product and corporate marketing teams in other to support brand development and experiential activities.
Utilize data and shopper insights to provide recommendations to drive category distribution and market share
Overseeing day to day channel operations in both local and international markets.
Understanding changing and differing priorities depending on territories and how these impact channel marketing.
Ensure that customers are up-to-date with new products and enhancements.
Address sales related issues and conflicts in timely manner.
Evaluate existing marketing programs and recommend changes for improvements.
Inform management on potential competitive threats and propose corrective actions.
Perform business reviews and provide improvements.
Monitor and manage expenses within allotted marketing budget.
Provide excellent customer services to ensure customer satisfaction and retention.
Other duties as assigned.