Cooperate Communication Officer at Bizpool Africa

Bizpool Africa – Our client, a Digital Banking institution, is recruiting to fill the position below:

Location: Central Business District, Abuja (FCT)
Employment Type: Full-time

Job Description

Develop and deliver well-executed and effective corporate publications and advertising
Manage the relationship with local media including proactive issuing of press releases and management of all press enquiries.
Craft and hone the brand positioning, architecture and story and inspire how it is communicated across segments and marketing communications.
Build and manage a system to track and report on the brand’s growth and perception among our audience in the emerging category
Champion market research to understand our evolving position in the market place
Stay abreast of cultural and marketplace trends as they relate to the business
Gain insight into our audience and how to influence prospective customers, and test messaging.
Build a deep understanding of our target audience segments, including sizing, attitudes toward the category, and purchase drivers to inform strategies and optimal investment levels
Develop digital communications including email to achieve corporate objectives.
Create marketing and promotional materials, both print and electronic.
Design and launch email marketing campaigns.
Recommend, implement and maintain site design and operation.
Conduct extensive media outreach
Develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand.
Oversees corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.

Qualifications

Bachelor’s Degree required
3 – 6 years of work experience.
At least experience in social media, brand strategy development and management experience; fintech / B2C experience is a plus
Prior experience working on AI projects and should Poses AI skills
Deep experience in leading integrated marketing strategies with expertise across all aspects foundational brand strategy, brand architecture work, and communications planning
Past experience building audiences online
Ability to identify and track relevant community KPIs
Entrepreneurial spirit: comfortable building proposals, methodologies, and frameworks from the ground up
Can craft and represent a strong recommendation with rationale while inviting discussion and collaboration
Ability to influence and independently manage stakeholders, both internally and externally