Digital and Marketing Analytics Officer at Carlcare Development

Carlcare Development, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, CARLCARE DEVELOPMENT has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world. Currently, it has full ownership of three famous mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare.

We are recruiting to fill the position of:

Job Title: Digital and Marketing Analytics Officer

Location: Lagos

Job Summary

The Digital Data Analyst is responsible for enhancing the streamlining of the intelligence – driven digital marketing efforts, based on knowledge gleaned from collected and analyzed data.

Job Description

Responsible for daily social networks trend analysis and hot topic reporting.
Manage Online Reputation Management (O.R.M) on a Weekly and Monthly basis .
Conduct Online Brand Broadcast Analysis (O.B.B.A) on Social platforms (Facebook, Twitter, Instagram, Snapchat, T. SPOT)
Conduct growth-led strategic Planning for Social Networking platforms.
Analyzing of generated market data for insight generation.
Putting together reports for work done in the digital marketing department from time to time.
Working with the team in creating GTM and media spread plans for campaigns.

Key Requirements

Minimum of a Bachelor’s Degree, with preferred concentrations in Math, Statistics, Economics or similar quantitative disciplines.
Must have 1-3 years digital marketing and data experience.
Web Analytics: Google Analytics or Omniture/SiteCatalyst
Hands on experience with digital behavioral and transactional analytics tools and techniques
Strong database and data architecture knowledge; ability to independently navigate multiple data environments to develop analysis and insights
Excellent knowledge of Excel required.
Excellent project management skills
Excellent relationship-building & interpersonal skills; collaborate across departments and organizations
Comfortable leading and engaging in the planning process
Structured thinker with passion for analyzing results and digging deeper
Knowledge of online campaign and advertisement
Knowledge of Google and Web Analytics.
Ability to work with Spreadsheets, prepare reports and presentation with Power Point Slides
Knowledge of different online paid and free measuring tools.
Ability to crunch numbers and translate them into meaningful reports while working with the in-house graphics designer
Ability to work with Social Media insights, e.g. Facebook Insights, Instagram Insight, Twitter analytics and any other analytics tools