Digital Marketer and Content Strategist at Minutes.ng

Minutes.ng is a location-based e-commerce platform that connects retail outlets to consumers and allows customers to purchase and receive delivery of their everyday groceries, household supplies and medications with ease and in record time.

We are recruiting to fill the position of:

Job Title: Digital Marketer and Content Strategist

Location: Lagos

Job Description

• Manoeuvre digital marketing campaigns through all mediums of customer reach and engagement.
• Follow up with the leads generated through portals and digital marketing and get them to visit the website.
• Researching, writing and editing content for various marketing materials such as social media posts, blogs and press releases, internal marketing updates and external marketing.
• Manage and oversee marketing strategies and budgets to achieve desired KPIs across all channels, including SEO/SEM, social media, display advertising, CRM, and email.
• Identify and recommend tools to refine/ streamline workflows and extend capabilities, including social listening, audience data, and web/ app analytics.
• Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).
• Create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are important.
• Measure the performance of all Marketing Campaigns, reporting and assessing against goals (ROI and KPIs)

Qualifications & Competencies

• Bachelor’s degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM, strong written, verbal and collaboration skills.
• Skillful with graphics design software for social media posting.
• Experience with social media tools for customer engagement and generating leads.
• Ability to use hubspot, mailchimp and other email marketing suites will be added advantage

Attributes:

• Ability to work effectively as a team player or independently, in a fast-paced environment while prioritizing projects to ensure timely deliverables.
• Excellent organizational skills, strong analytical skills, strong communication and interpersonal skills.
• Keen interest in e-commerce, vast and intense knowledge of e-commerce trends, market conditions and consumer behaviour.
• Superb customer service and customer relationship management.

Application Closing Date
5th June, 2020.