Digital Marketer at RelianceHMO

RelianceHMO is a Y Combinator 2017 Winter Batch company backed by leading Silicon Valley Venture Capitalists that uses software, data science, and telemedicine to make health insurance delightful, affordable and easier to access. Leveraging effective product management and growth strategies, we have successfully positioned ourselves as a competitive player in the Nigerian Health Insurance Industry.

In addition to the quality of our services, we are extremely proud of our dynamic work environment where you can be whoever you want to be. We are a team of bubbly, hardworking individuals whose culture and core values allow us complement each other and collaborate towards common goals.

We are recruiting to fill the position of:

Job Title: Digital Marketer

Location: Lagos

The Position

The ideal candidate will work with our Product, Underwriting, Sales, Clinic and Technology teams, to develop, manage, analyze, and optimize digital campaigns to drive the overall customer growth in line with our strategy and financial goals.
In this position, you will be responsible for all aspects of our digital marketing operations. Your main goal is to help grow our customer pipeline while also increasing brand loyalty, awareness and influence for Reliance Health.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. You will have responsibility for the growth of our retail insurance product while driving leads for our corporate insurance products and our physical clinic locations. In addition to technical expertise, you will bring creativity to all growth strategies developed.

You’ll love this programme because:

You’ll have a clear career path
You’ll have a lot of independence in managing projects
We have a vibrant and active culture
Co-workers are a close-knit, intelligent, and motivated team

Key Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Develop and monitor campaign budgets
Brainstorm new and creative growth strategies
Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
Plan, execute, and measure experiments and conversion tests
Identify the latest trends and technologies affecting our industry
Evaluate important metrics that affect our website traffic, service quotas, and target audience
Develop and allocate monthly budget to various digital marketing expenses based on their income-generating potential
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Must Haves

At least 3 years of direct, growth-focused experience in digital marketing. B2B, B2C, and startup experience preferred
Proven success managing online marketing programs with CPC, CPA, and CTR cost models
Thorough understanding of various online marketing funnels
Experience managing organic acquisition, including SEO and CRO
Very data driven with exceptional problem solving and analytical skills
Experience in setting up and optimizing Google Adwords campaigns
A demonstration of curiosity, love for learning, creativity, execution and speed
Up-to-date on the latest trends and technologies in digital marketing and measurement.
Excellent communication and presentation skills
Ability to think outside the box.