Digital Marketing Lead at Konga Nigeria
Konga is a leading player in the Nigerian ecommerce space, with over a thousand (1000) employees across the country, over 30 offline retail stores and many growing business subsidiaries such as KongaPay, Konga Travels and Tours, Konga Express etc.
We are currently looking for a talented person with a passion for the ecommerce space to join our team and embark on our exciting journey in the position below:
Job Title: Digital Marketing Lead
Location: Lagos, Nigeria
Job Type: Full Time
Job Category: Management Level
Reports to: Head of Marketing
Role Summary
- The Digital Marketing Lead is responsible for developing, implementing and managing marketing campaigns that promotes Konga and its products and services.
- He/she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Role Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Plan, execute, and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Professional Skills & Qualifications Required
- Bachelor’s Degree and 5+ years digital marketing experience, preferably in an ecommerce environment, technology and/or marketing sector, agency experience is a plus.
- 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
- Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, SEO, SEM, HubSpot or other marketing automation platform, and all social content platform
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with A/B and multivariate experiments
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- Leadership skills with the ability to set and prioritize goals
- Consumer Growth Strategy
- Product Growth Strategy
- Web Analytics & Reporting
- ROI Analysis
- Copywriting
Why work with Konga?
- A unique opportunity to work in a fast paced, structured and technologically driven environment
- The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.
Application Closing Date
2nd December, 2019.
The post Digital Marketing Lead at Konga Nigeria appeared first on Jobs in Nigeria – http://jobsinnigeria.careers.
