Digital Marketing Manager at Ingressive for Good

Ingressive for Good exists to equip young Africans in need with tech skills to help them impact and contribute to the development of Africa, socially and economically. We exist to address the glaring inequities that exist within African tech ecosystems.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos, Nigeria

Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate