Digital Marketing Specialist (Education Market) at London Academy Business School

The London Academy Business School offers a wide range of education courses, degree programmes and professional training and certification courses. Our aim is to provide the best quality education for the real world. Through our various programmes, students are encouraged to develop practical skills, team working, leadership, career development and potentials, which will enhance their future goals.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist (Education Market)

Location: Lagos

Job Description

Coordinate and develop multimedia packages for the business growth within an educational training academy
Work along with the plans and aspirations of the communication department of the academy and provide insights where applicable
Understand the workings of AdWords’ programs and search engine optimization towards promoting appropriately the profit goal of educational academy
Maintain educational training campaign reporting, metrics, and site analysis
Manage the digital agency relationships of the organization
Oversee day-to-day activities of company affiliates
Plan and oversee execution of campaign schedules and budgets
Lead management off the digital touch points of the academy
Oversee the activities of the company’s landing pages on social media and their mobile application marketing.
Responsible for creating and designing, as well as delivering of various marketing programs towards supporting growth and expansion of the academic products and services, especially via the Internet.
Developing communication layouts for the purpose of pushing the academy’s messages to the general public and to deliver on timely basis.
Familiar with the use of brochures, research papers, event support materials, newsletters, and presentations to promote organization’s business goal.
Display understanding of the market goals of an educational academy and be set to accomplish same within the predetermined deadline.
Must be familiar with various procedures, concepts and practices related to programming.
Proficient in web development, social media, web advertising, and graphics
Possess good sense of judgment and be able to determine the perfect choice of Internet marketing strategy to undertake at any point in time to further shore up the image and boost the profit goals within an educational institution.
Good planner and forward-thinking personality and communicate with other members of staff and must be able to do this effectively to ensure the right information is passed across to other team members in the best manner possible.
Must be aware of latest development in the digital advertising world as applicable for the educational sector.
Capable of working with little or no supervision and must also make effort to complete all assigned tasks with little or no error, as any singular error may cost the company hugely both monetarily and otherwise.

Requirements – Skills, Knowledge, Abilities

Education: Bachelor’s or Master’s degree in a field related to graphics, mass communication and marketing. Diploma certificate is also acceptable
Proficient in the use of office 365, Teams and Pipedrive and other marketing funnel tools
Years of working experience in related fields is an added advantage
Possess good understanding of digital production and marketing strategies
Possess proven experience in innovative digital campaign and effective service delivery
Possess proven experience in digital assets delivery
Ability to manage micro sites, social media applications, and online ads.
Possess solid understanding of social media marketing and campaigning
Ability to handle digital analysis and web metrics duties
Ability to deliver on deadline
Ability to multitask and to remain functional under intense pressure
Possess very strong communication skills, both written and verbal
Possess extraordinarily strong skills in management and organization
Experience of Nigeria and European education system
Possess relevant skills in CRM administration
Competent in Online education administration and time-tabling