Digital Marketing Specialist (Remote) at Aura Magazine

Aura Magazine – Aura is a lifestyle magazine that focuses on covering Fashion, Beauty, Culture, And Life & Love. We Inspire young people to think about themselves in new ways, to accept their faults and quirks, to honor their individuality, and to live life on their own terms without apologies.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos (Remote)

Responsibilities

Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns.
Oversee the development of e-marketing content and exploration of sales channels.
Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website.
Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership
Developing/managing all aspects of the company’s digital marketing campaigns.
Developing strategies to drive online traffic to the company website/social media platforms
Tracking conversion rates – what worked, what didn’t, and why?
Implementing paid search, PPC, and SEO strategies/campaigns.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights.

Requirements

BSc / MSc Degree in Marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking.