E-Channel Executive at Robeck Locks Limited

Robeck Locks established in 2001 out of a need to bring into the marketplace stylish lockset at affordable prices without compromise on quality, functionality and durability. We import and distribute a wide range of quality fashionable door lockset and accessories to the trade and construction companies.

We are recruiting to fill the position below:

Job Title: E-Channel Executive

Location: Amuwo-Odofin, Lagos
Employment Type: Full-time

Job Descriptions

• Are you a young, smart, and entrepreneurial individual? Are you smart energetic, and social media savvy?
• Do you possess and exude a ‘CAN DO’ attitude in everything that comes your way?
• Do you tweet, share, and post to social media in your sleep?
• Do you know what it takes to grow an online community?
• We’re looking for a online and social media executive to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.
• You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
• You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
• Social media officer is the voice of the company on social and digital media sites like Twitter, Facebook, YouTube, FourSquare, Instagram, etc.
• He/she will create and maintain new marketing campaigns, brand promotions or product lines for the company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company’s voice and guidelines.
• The social media officer will continuously generate content for the company, create new ideas and campaigns, and measure how effective those ideas are.
• He/she will be responsible for uploading new products and review out of stock product
• Do you think you will be a good fit for the position of Social Media and Digital Marketing Officer in our company to manage our online presence and increase traffic to the company’s social media platforms?
• Are you looking for an opportunity to “own” social media strategy and build our fan base across all social platforms

Responsibilities

• The E-Channel Manager will be directly responsible for the e-assets of the company.
• The individual will manage all the social media marketing structures currently in place to ensure that the company has maximum visibility in the social media space, Facebook, Instagram, Twitter etc.
• The individual must have a keen eye and great attention to detail.
• To this end, excellent written and oral communication skills are a MUST! The individual will be responsible for the company’s website, web content, SEO processes, addition or modification of existing content, products, categories, appearance etc.
• Developing new product/service identification, and sales and marketing strategies
• Achieve a monthly sales revenue target.
• Daily aggressive supervision and Management of different Social media platforms
• Daily engagement of audience of various platforms to enhance growth and retention
• Strategically multiplying fan base and content reach online
• Creating, uploading and Optimizing different contents as they come so as to meet different target audience
• maximally utilize every content available for audience satisfaction and by so doing sustain the audience and at the same time sustain channel integrity and make maximum revenue
• Identify and recommend new ways to find wider audience and presence online
• Meet assigned target in line with company strategic objective and guidelines to ensure maximum result
• Overseeing PPC campaigns monitoring their performance and return on investment.
• Writing informative and effective search engine optimised copy for the website and external blog postings
• Managing the company’s email marketing campaigns.
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
• Monitoring social media for company mentions and engaging with customers where relevant
• Developing and implementing the online marketing campaigns across a variety of platforms such as Twitter, Facebook, Instagram etc.;
• Generating, editing, publishing and sharing daily content that builds meaningful connections and encourages target market to take action;
• Promoting social media activities as well as the implementation of new technologies and campaigns.
• Building and executing social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification
• Maintaining and updating the online marketing plan for all social media platforms
• Monitoring key performance indicators on social media and develop plans to improve them
• Evaluating approaches and strategies to improve social media sales conversions and customer engagement
• Stay current with social media trends and tools
• The SMM will be in constant contact with the Marketing department to communicate on feedbacks, complaints, and conversations surrounding the brand that are taking place in the online community.
• Actively champion the management and sustainability of the brand online in the face of the competitive market.
• Identifying trends and implement new and creative growth strategies
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Run regular social promotions and campaigns and track their success (eg, Twitter chats, LinkedIn discussions, etc)
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach out to potential customers

Requirements

• Candidates should possess HND qualification with at least 2 years work experience
• Knowledge of writing for Search Engine Optimization (SEO) is also needed.

Salary
N40,000 – N75,000 / Month

Application Closing Date
21st June, 2021.