Email Marketing Specialist at Clients Oasis Limited
Clients Oasis Limited a business coaching and marketing consulting group with offices in the United States and Enugu, Nigeria.
We are recruiting to fill the position below:
Job Title: Email Marketing Specialist
Location: Enugu, Nigeria
Job Type: Full Time
Job Description
- We are looking for an experienced Search engine marketer knowledgeable in search engine optimization.
- The Email Marketing Specialist has a solid foundation in content marketing that will be leveraged to support the business in driving the development and execution of our Email Marketing/CRM strategy.
- You will help ideate and manage the deployment of various acquisition and reactivation strategies including broadcast, batched, and triggered email campaigns. You will analyze email performance and communicate and immediate optimizations and improvements geared towards campaign success.
- The Email Marketing Specialist will have a range of both technical and creative skills. A strong understanding of web analytics and content optimization strategies is essential. This person should also have a foundation in evaluating the effectiveness of organic and paid content marketing campaigns and be able to give performance updates that are supported by data
- We are passionate about the work we do and the partners we collaborate with. Our employees are smart, passionate and motivated. Our digital agency is expanding and tackling highly attractive challenges every day. Become a valuable asset at a place where you are recognized, appreciated and challenged daily.
Responsibilities
- Code, test and execute email marketing campaigns – including engagement programs, behaviorally- triggered campaigns, email templates, forms, customer lists, and others – to drive revenue and customer engagement
- Set up A/B subject line, creative and copy tests regularly
- Manage review and approval process for email content.
- Develop email and landing page content, working with content and creative teams to optimize existing newsletters and develop new email products.
- Oversee email acquisition strategies, including the management of paid email capture on various social media platforms and distribution channels.
- Analyze data to determine ways to optimize performance to improve conversion and retention.
- Analyzing and providing recommendations on key performance indicators (KPIs)
Requirement/Qualification
- 3+ years of relevant digital marketing / web content marketing experience with a particular emphasis in full cycle email marketing.
- Experience with , HTML, CSS, and Adobe Creative Suite a plus
- Expertise in email marketing best practices, trigger-based lifecycle programs, compliance regulations (CAN-SPAM/GDPR), and deliverability.
- Experience with advertising platforms such as Facebook and Google Ads.
- High proficiency in Google Analytics and advanced reporting execution.
- Intermediate copy editing skills such as writing effective headlines and ad copy.
- Goal driven with the ability to adapt to change and to new opportunities.
- Ability to work independently as well as a teammate and community member.
Salary
N50,000 – N100,000 per month for a start.
Application Closing Date
30th October, 2019.
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