Field Marketing Officer at the Place (Smackers Limited)

The Place – We are a fast growing, world class, and dynamic, multi-billion Nigerian conglomerates, established and managed by a team of professionals with decades of management consulting and accounting experience/ training from Arthur Andersen (now KPMG in Nigeria). We are a profitable player in the QSR sector of the Hospitality industry in Nigeria with great prospects and staff strength of over 1000 employees. Currently, our operations span across 17 locations in Lagos and Abuja, Nigeria, with rapid expansion plans to penetrate more locations in the short to medium term.

We are recruiting to fill the position below:

Job Title: Field Marketing Officer

Location: Lekki Phase 1, Lagos
Employment Type: Full Time

Job Description

We are looking for passionate Field Marketing Officer to plan and oversee the Restaurant’s online marketing activities and campaigns. You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.
A Digital Marketing Officer is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
The goal is to ensure that the marketing efforts of the company add the highest value to its business.

Responsibilities

Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
Track expenses in an organized fashion
Report weekly/monthly on the status of field marketing activities
Document and share lead/customer intelligence with sales team.

Requirements

B.Sc / BA in Marketing, Business Administration or relevant field with a minimum of 2:1.
Proven working experience in digital marketing.
Solid knowledge of marketing techniques and principles.
Good understanding of market research techniques, statistical and data analysis methods.
Excellent knowledge of MS Office and marketing software (e.g. CRM).
Thorough understanding of social media and web analytics.
Excellent organizational and multi-tasking skills.
Outstanding communication and interpersonal abilities.
Creativity and commercial awareness.
A team player with a customer-oriented approach.