Head, Mobile Wallet at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the vacant position below:

Job Title: Head, Mobile Wallet

Ref Id: 19000023
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard

Job Objectives

Conceptualize the value proposition, and strategic initiatives for adoption of Mobile and e-Wallets
Manage Wallet product initiatives throughout their lifecycles from planning to implementation, sales, monitoring, product support in line with the Bank’s strategic objectives.
Build and manage payment ecosystems built around Wallets within Mass Markets and Corporate organizations e.g. Manufacturing, Transport Service, Public sectors, Private Organization, Financial Institutions etc.
Build strong relationships with Industry Leaders, Regulators, Payment Aggregators and Switches to gain insight to new regulations, technology trends and have first-hand information for better business decisions, directions, and policy implementation.
Develop Management briefs, perform periodic reviews and evaluation of performance, while proposing process improvements and corrective actions so as to remain competitive in the target markets.
Build and sustain a robust financial model to manage the cost profile of the business, while meeting the projected profitability of the business in line with pre-agreed KPIs
Supervise, co-ordinate and manage the activities of the Mobile Wallet Team members.

Duties & Responsibilities

Develop and manage compelling initiatives and solutions that will aid targeted customer acquisition and activation activities.
Identify and obtain new payment mandates (around wallets) from corporate bodies, as well as Government and Non-Government Organizations leveraging on existing relationships within the Bank.
Develop and utilize specific marketing programs to drive results in the identified Retail, Commercial and Public Sector markets
Research and Analysis:
- Study and analyze market conditions.
- Identify key industry peers/ competitors and consumer trends.
- Articulate market requirements and opportunities for product innovation and enhancements
Product Planning and Management:
- Determine product specifications, create product road maps and define the long term product strategy.
- Develop pricing strategies and product policies.
- Manage interactions and communicate with cross functional teams
Product Marketing:
- Develop product marketing plans and event campaigns to generate product awareness and demand.
- Support sales and marketing teams with the necessary product knowledge and technical expertise.
- Conduct product knowledge and awareness presentations; develop sales tools and training materials to equip relationship managers on product sales.
- Provide inputs for marketing collateral development and implement marketing plans in conjunction with all departments.
- Drive ongoing improvement in sales and profitability
Customer and End-User Support:
- Manage product-related support, feedback and inquiries from users.
- Co-ordinate market research to track customer and end-user feedback.
- Use market feedback to inform product refinements and ongoing development

Expenditure Budget:

Key financial/statistical measures of your organizational unit
Number of staff: 4 Permanent Staff
Staff costs: N/A
Costs that you control:
Income that your team generates (if any): Transaction fees on all FIS and Mobile Money billable transactions
Fee Income: N/A
Net Interest Income: N/A
Other Income: N/A

Key Performance Indicators: