Head of Brands and Marketing at HR Leverage

HR Leverage delivers excellent spectrum of HR Business Solution and strategic management support service through a customs built approach for organisations. We are HR data driven firm with specialized workforce and HR advisory competency.

We are recruiting to fill the position below:

Job Title: Head of Brands and Marketing

Location: Lagos

Job Description/Responsibilities
Marketing Planning and Management:

Responsible for researching the dynamics of the target market of The company i.e. buying behaviour, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles
Utilize sales report from outlets to analyze customer insight and develop recommendations to ensure that business objectives are met
Identify new markets that might enhance the organisation’s bottom line
Gather sales information from previous years to know statistics on returns, markdowns, and any inventory carry over
Create an annual marketing plan and a budget to facilitate it
Interacts with the design team on trend information i.e. new designs, latest wears and plan accordingly
Promote or reduces the prices of slower-selling lines while monitoring best selling lines
Set and adjust prices and decide markdowns in conjunction with the Managing Director
Develop merchandise budget for appropriate periods
Work with Inventory Administrator to plan stock levels, move stock and making sure that the best selling items are always available

Brand Management:

Develop and manage the The company brand and all brands in the company’s portfolio
Design and execute schedule for marketing/promotion of all company brands in all the outlets and their environs
Designs and execute marketing strategies for all new designs to reach customers and communicate brand message
Communicates with all outlets to ensure strategy integration and messaging aligns with overall The company objective
Designs and execute schedule for mass marketing/promotion of The company in all the branches and their environs

Minimum Education Qualifications