Head of Marketing and Admissions at Keen British School

Keen British School – We are an international educational institution committed to achieving overall excellence in the upbringing of children from the age of three to eighteen years. We have Creche, preschool, elementary and high school classes.

We are recruiting to fill the position below:

Job Title: Head of Marketing and Admissions

Location: Lagos
Employment Type: Full-time

Responsibilities

To ensure that you and your colleagues on the school’s leadership team achieve the target growth in enrollment and retention numbers in line with the annual budget
To ensure that the school’s key touch-points for parents, from awareness to signing and beyond, are based on parental needs and your school’s defined promises are properly designed, implemented, and monitored and that each is evaluated for its effectiveness
To ensure that you maintain an up-to-date evidence base of the needs and concerns of our internal and external stakeholders in relation to the growth and retention of students and that this is evidence is communicated to the Group as and when required
To ensure that you develop, execute and regularly monitor marketing, retention and admissions plan for the school that directs each phase of the internal and external marketing processes and that this plan is built on the school’s story and promises that are underpinned by evidence
Manage Marketing and Student Recruitment budget and ROI of marketing activities carried out
To ensure that the school has an outreach programme that widens the school’s network and positive relationships and reputation in and with the community
To ensure that every member of staff in the school is aware of their role in attracting, converting and retaining students and is actively and appropriately engaged in all three activities.
Increase total student enrolments
Increase conversion of new student enrolment
Generate increased enquiries
Increased student/parent satisfaction
Develop and implement cradle to grave enrolment strategy